Marketing concept for a vegan restaurant

This marketing concept was created in my 3rd semester in the module "Marketing conception". Our task was to create a whole marketing concept for a fictional vegan restaurant in Künzelsau, the city of my university. Therefore, we performed a situation analysis which contained of benchmarking, a market analysis, a target group analysis and researched critical success factors for a restaurant in order to conduct a competitor analysis. After that, we chose a target group (students and young professionals) and formulated our stragey to make in the end a final marketing concept. The result of this was our restaurant "Albert's" which was inspired by Albert Einstein who decided in the last years of his life to follow a vegetarian diet.