Media planning for the product launch of "S1" by KLAFS

In my module "Cross media management" I worked on a media planning including a budget calculation for the product launch of the sauna "S1" of KLAFS. The special feature of this sauna is that it basically fits in every appartment - the sauna "S1" can be retracted and extended. So for the first steps we had to analyze the potential target groups for whom this speciality could be interesting. After that we continued with the analysis of the medial behaviour of the target group in order to find the best platforms to advertise on. On the base of this we created a media strategy and a dispersal plan.